Wine Casino – Immersive Wine Experience
Discover the WINE ME Wine Casino, an immersive oenological activity that transforms wine tasting into an interactive, fun, and friendly experience. Inspired by the world of casinos, the concept combines blind tasting, strategy, and wine discovery. Accessible to beginners and connoisseurs alike, it is suitable for businesses, hotels, wineries, and private events.
THE CONCEPT
What is a Wine Casino?
The Wine Casino is an interactive oenological activity inspired by the world of casinos. Participants taste several wines blind, analyze their characteristics, and place their bets using chips. The goal is not to gamble with money, but to transform a wine tasting into a fun, educational, and friendly experience. Accessible to beginners and connoisseurs alike, the Wine Casino promotes exchanges, discovery, and wine learning in an elegant atmosphere.
WHY CHOOSE WINE ME?
An immersive oenological experience for all your events
The WINE ME Wine Casino transforms a classic tasting into an interactive experience where each participant becomes an actor. Accessible to all, it encourages interaction, stimulates curiosity, and creates memorable souvenirs, whether at a private event, a seminar, or a corporate party.
Organizing a Wine Casino
OUR SIZES & CUSTOMIZATION
The Wine Casino adapts to all your events
The WINE ME Wine Casino is perfect for both private parties and corporate events. Each event is customized according to the number of participants, the wines selected, and the desired tasting level.
We cater to:
• Team building events, seminars & corporate parties
• Hotels, luxury hotels & wineries
• Weddings, birthdays & private receptions
• Trade shows & product launches
Experiences tailored to every event and every brand
For businesses, we also offer complete customization of the experience to strengthen your brand image:
• Personalized game mat in your company's colors, with your logo and visual identity.
• Custom accessories: chips, bottle covers, play money, casino rake and other personalized items.
• White label experience for hotels, wineries, wine houses, and businesses wishing to offer an exclusive entertainment to their clients.
How does the Wine Casino work?
STEP 1: Blind taste test!
"Each participant receives a glass of wine without knowing the bottle, grape variety, or region.
Players observe the color, smell the aromas, and taste the wine to identify its characteristics, just like a true sommelier would.
This blind tasting helps develop the senses, teaches how to recognize grape varieties, and offers an interactive oenological experience accessible to all."
How does the Wine Casino work?
STEP 2: Place your bets
"Players place their tokens on the characteristics they believe they have identified:
• the grape variety
• the wine region
• the vintage
• as well as other characteristics depending on the game version (alcohol content, wine style, color, etc.).
Interactive QR codes provide access to clues and educational sheets on grape varieties, terroirs, and wines, allowing players to refine their choices while making the experience accessible to everyone, from beginners to connoisseurs."
How does the Wine Casino work?
STEP 3: Check out the results and earn Grape Bucks
"The bottle is revealed, and the answers are compared to the characteristics of the wine tasted.
Each correct answer earns Grape Bucks, the official currency of the WINE ME game, awarded based on the accuracy of the bets and the rules of the chosen version.
The player with the most Grape Bucks wins the game!"
More than a game: learning about wine through play
The WINE ME Wine Casino combines gaming, tasting, and oenological knowledge. Our tables are designed around specific criteria — grape variety, region, vintage, alcohol content, and other criteria depending on the version — to transform each game into a true exercise in observation and analysis.
We taste, we play, we learn.
The casino is the format. Oenology is the heart of the game.
AN EXPERIENCE TAILORED TO YOUR EVENT
Two Wine Casino formats adapted to your event
The WINE ME Wine Casino is available in two complementary formats, adapted to the number of participants, the venue and the type of event. Whether you are organizing a team building event, a cocktail party, a gourmet dinner or a private event, each format offers an interactive and personalized oenological experience.
Cocktail & Team Building Format
✔ Ideal for cocktail parties, trade shows, product launches, and corporate events.
✔ Participants circulate freely between tables while discovering wines in a fun way.
✔ Multiple game stations can accommodate a large number of players simultaneously.
✔ A friendly activity that promotes interaction, networking, and team cohesion.
Premium Dinner & Tasting Format
✔ Ideal for gourmet restaurants, hotels, wineries, and VIP events.
✔ Participants enjoy a tasting guided by a sommelier in a refined setting.
✔ Option to include food & wine pairings and personalized service.
✔ A complete immersion to discover grape varieties, terroirs, and great wines.
News
Casino du Vin at the 2026 Best Sommelier of France Competition Afterparty | WINE ME
After the final of the 2026 French Best Sommelier Competition, WINE ME had the honor of hosting the official afterparty with its Wine Casino, bringing together sommeliers and wine professionals in ...
Casino du Vin: WINE ME presents its Smart cards and mats at SOMM'UP 2026
At SOMM'UP 2026, WINE ME unveiled its new Smart Burgundy, Champagne, Provence, and France cards, as well as its connected tasting mats with QR Codes, enhancing the Wine Casino experience.
Wine Me at the 33rd Prestige Gala of the Monegasque Sommeliers Association
On October 31, 2025, Monaco's sommeliers celebrated their 33rd Prestige Gala at the Yacht Club of Monaco. Wine Me hosted a bespoke wine experience at the heart of an evening dedicated to the 1855 ...
Frequently Asked Questions about the Wine Casino
1. What is a Wine Casino?
The WINE ME Wine Casino is an interactive oenological activity that transforms a wine tasting into a game inspired by casino codes. Participants taste wines blind, place their bets on their analyses, and win Grape Bucks based on their correct answers.
2. How does a Wine Casino work?
After a blind tasting, players bet on the wine's characteristics (grape variety, region, vintage, or other criteria depending on the version chosen). The results are then revealed, points are awarded, and QR codes provide access to educational information.
3. How is this different from a traditional tasting?
Unlike a traditional tasting, the Wine Casino actively involves each guest through games, bets, challenges, and discussions, while maintaining a truly educational approach.
4. Do I need to be a wine connoisseur?
No. The Wine Casino is designed to be accessible to both beginners and wine lovers. Participants discover the characteristics of wine through blind tasting, clues, and educational sheets accessible via QR code.
Procedure
5. How long does an animation take?
Depending on the chosen format, a workshop generally lasts between 1 hour 30 minutes and 3 hours.
6. How many people can participate?
Our activities are suitable for both small groups and events with several hundred participants, thanks to different game formats.
7. Is wine provided?
We can work with the client's wines or suggest a selection tailored to your budget, theme, and objectives.
8. Can it be played in multiple languages?
Yes. The WINE ME® Casino is available in French and English.
Personalize Your Wine Casino
9. Can the Wine Casino be customized?
Yes. We create custom playmats, accessories, cards, educational materials, and visuals in your company's or brand's colors.
10. Can we bring our own wines?
Yes. The game works with your selection of wines or with a selection made by our team.
11. Can we create a version dedicated to a specific region or domain?
Yes. We develop custom versions highlighting an appellation, a wine region, an estate, or a product range.
Events and Venues
12. What events is the Wine Casino suitable for?
The Wine Casino is suitable for team building, seminars, corporate events, hotels, wineries, trade fairs, weddings, birthdays and private events.
13. Do you operate everywhere in France?
Yes. We organize events throughout France, as well as in Monaco and internationally.
14. Is this suitable for hotels and restaurants?
Yes. Our entertainment is designed to integrate with hotels, gourmet restaurants, luxury hotels and establishments wishing to offer an original experience to their customers.
The WINE ME experience
15. What are Grape Bucks?
Grape Bucks are the official currency of the WINE ME Wine Casino. Each correct answer earns you Grape Bucks, which are used to determine the winner of the game.
16. What are QR codes used for?
The QR codes provide access to educational fact sheets, wine characteristics, grape varieties, terroirs, estates, and other exclusive content depending on the game version.
17. Are there different versions of Casino du Vin?
Yes. WINE ME offers different versions dedicated to French wines, wine regions, grape varieties, sparkling wines, spirits and custom themes.
18. Can the game equipment be purchased?
Yes. WINE ME also designs game mats, cards, accessories, and complete solutions for wine professionals, businesses, and establishments wishing to organize their own events.
19. Do you only organize entertainment?
No. In addition to animation, WINE ME® develops game tables, accessories, educational materials, and customized concepts for wine and event professionals.
20. How to book a Wine Casino event?
Simply contact us with the date, location, number of participants, and type of event. We will then develop a proposal fully tailored to your project.
"I wanted to sincerely thank you on behalf of Marius and the Junior Economic Chamber for last night's event. All the participants loved the entertainment, it was truly brilliant!!!!"
"Thank you for this superb presentation, the result is excellent! The feedback on your card game from my colleagues is very good."
“A fantastic initiative by Wine Me! The Wine Casino brings a fresh and engaging approach to wine tasting, combining discovery, knowledge, and entertainment in an elegant and social atmosphere. A brilliant way to challenge your senses, expand your wine knowledge, and create memorable moments around a shared passion. Congratulations on such an innovative concept!”
"Absolutely loved the WINE ME experience! A fun, elegant and original way to discover wine while having a great time. Highly recommended!"
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