SOMM'UP 2025: WINE ME presents its new oenological experiences
WINE ME had the pleasure of participating in the SOMM'UP 2025 exhibition, organized on March 30 and 31, 2025, in Nice by the Association des Sommeliers de Nice – Côte d'Azur – Provence. A true gathering of wine professionals, this event brought together sommeliers, winemakers, wine merchants, restaurateurs, and trainers united by a common passion: to transmit wine culture and evolve sommelier practices.
On this occasion, WINE ME presented its world centered around the wine casino, an innovative oenological activity that transforms tasting into an interactive, educational, and convivial experience.
SOMM'UP 2025: the meeting point for wine professionals in Provence
The SOMM'UP 2025 exhibition established itself as a privileged space for meetings among stakeholders in the wine world.
Over two days, visitors discovered new estates, innovations for restaurants and sommeliers, as well as solutions designed to enrich the customer experience around wine.
In this innovation-driven environment, wine casino by WINE ME naturally found its place by offering a modern approach to wine entertainment.
Presentation of the new "Table" versions of the wine casino
In Nice, WINE ME unveiled its new "Table" versions of the wine casino, specially designed for restaurants, wine bars, hotels, corporate events, and oenology training.
These new formats notably allow for:
- animating a tasting in a fun and structured way;
- fostering exchanges between participants without influencing their perception of the wines;
- offering an educational tool suitable for both amateurs and professionals;
- creating a true customer experience around wine.
Thanks to their compact format, these versions easily fit onto a tasting table while retaining the spirit of wine casino.
Enriching exchanges with wine professionals
The SOMM'UP exhibition remains first and foremost a place for meetings.
This participation allowed WINE ME to interact with:
- winemakers passionate about expressing their terroir;
- sommeliers looking for new wine entertainment activities;
- wine merchants, restaurateurs, and trainers wishing to offer original experiences to their customers.
These discussions confirmed the growing interest in immersive wine experiences and helped to shape the future developments of wine casino.
An immersive experience around wine casino
Throughout the exhibition, visitors were able to discover the WINE ME universe and experience a new way of learning about wine.
Wine casino allows you to:
- awaken participants' curiosity;
- facilitate the memorization of grape varieties, regions, and vintages;
- encourage discussions about the wines tasted;
- create a convivial moment suitable for both private and professional events.
This playful approach is now one of the new trends in wine entertainment.
WINE ME supports the evolution of sommelier services
WINE ME's presence at the SOMM'UP 2025 exhibition confirms its desire to develop innovative wine experiences, at the crossroads of education, play, and gastronomy.
Alongside the Association des Sommeliers de Nice – Côte d'Azur – Provence, WINE ME continues its mission: to help discover wine differently through wine casino, an activity designed for restaurants, wineries, businesses, hotels, and premium events.
🎥 To relive the atmosphere of the SOMM'UP 2025 exhibition, watch the official video:
Leave a comment
All comments are moderated before being published.
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.