International Sommelier Association General Assembly 2024 in Monaco

WINE ME, official sponsor of the 2024 General Assembly of the Association de la Sommellerie Internationale in Monaco

From Thursday, February 22 to Sunday, February 25, 2024, the Principality of Monaco hosted the prestigious General Assembly of the Association de la Sommellerie Internationale (ASI), held under the High Patronage of His Serene Highness Prince Albert II of Monaco.
This event brings together the entire global sommelier network each year, and the 2024 edition gathered 63 national associations from five continents.

This year, WINE ME had the honor of being an official sponsor, a recognition that underscores the relevance and modernity of our concept within the international wine scene.

A global event where WINE ME presented its concept

As an official sponsor, WINE ME had the opportunity to present its fun, educational, and experiential concept to delegations of sommeliers from around the world.
Our goal: to show how our tools — Wine Casino, immersive workshops, and oenological games — can enrich learning, training, and entertainment around wine, whether for professionals, sommelier schools, or international events.

Representatives from the 63 associations were able to discover an innovative and accessible approach, designed to modernize the transmission of oenological knowledge.

A concept appreciated for its universality

What particularly impressed the participants:

• the ability of the WINE ME concept to adapt to all wine cultures,
• its linguistic and educational accessibility,
• its power as an entertainment tool for competitions, training, and events,
• and its potential to bring sommeliers closer to the general public through fun yet precise experiences.

WINE ME demonstrated that play can be an international vector for sharing, training, and exchange around wine.

A highlight in WINE ME's international development

WINE ME's presence at the heart of this General Assembly represents a crucial step for the international development of the concept:

• Meetings with the national presidents of sommelier associations.
• Discussions about possible integrations of the concept into training programs.
• Exchanges on pedagogical trends and the expectations of sommeliers worldwide.

This unprecedented visibility opens the way for new collaborations and broader expansion of the concept across several continents.

The 2024 ASI General Assembly in Monaco was an exceptional moment, both for global sommellerie and for WINE ME.

Being an official partner of this prestigious event and presenting our concept to 63 international associations has strengthened our mission: to reinvent the way wine is learned, experienced, and shared, with creativity, rigor, and a deeply human spirit.

 

WINE ME thus continues to establish itself as an innovative player serving sommeliers, trainers, and all wine lovers around the world.

 

For more information, visit the website of the Association des Sommeliers de Monaco by clicking on the following link:

https://sommeliers-monaco.com/ag-asi-monaco-2024/